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About me

I have always been passionate about design ever since I was a kid, whether that be making doll houses out of shoe boxes or adventure scenes out of lego - design is what makes me happiest. Having studied Industrial Design and Technology at Brunel University in 2011, this accelerated my passion for making and designing products that customers care about. 

Since then I have spent the
last 8 years working as a Product Designer at various companies, including a period across the pond in Stockholm. I have helped companies uncover customer problems and working with the wider business to help drive innovative products that not only champion the customer but also support business roadmaps and targets.

Fun Facts

Crochet

You can usually find me with some form of crochet on the go. What started out as an investigation over a year ago has become an obsession. From hats, to cuddly toys you name it I have crochet it

Mentoring

I have been mentoring in my spare time since 2021, where I have been helping the next generation of UX designers begin their career.

Travel

In 2019 I took a 7 month career break to travel around South East Asia and Australia. I have swam with Whale sharks, visited Uluru and fed elephants in the wild.

My Product Process

Below is how I like to work and process when exploring complex user problems. Understanding how to dig in to customer needs and balance this with business needs is what truly defines a Product Designer. Therefore this process is the key to bringing key stakeholders along your journey and building for sucess.

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Define

Define customer's problems and opportunities

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Understand

Ideate concepts with quick rough sketches, and lots and lots of sticky notes. As well as testing these ideas with user testing. 

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create

Create working prototypes, finalized Visual Design, and iterate on user testing. 

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