uxwithmelissa
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Skills & Design:
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Design thinking
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Research
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Product strategy
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Line management
Outside of work:
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Crochet
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Sewing
Hey I'm Melissa
Senior Product Designer
I am committed to creating impactful e-commerce experiences that are centred around the consumer. Building proven customer retention strategies through user-focussed design, I have delivered business value for multiple companies across mobile web and native apps that have led to significant increases in AoV and CRV.
Recently awarded “UK Top Mentor in Design,” I am passionate about nurturing the next generation. You’ll often find me within arms reach of a crochet needle and a cuppa when I’m sitting down to chat with up-and-coming young Designers, looking to take take their first steps into the world of work.
Recent work
Personalised Tony Chocoloney Experience
thortful | Web | Personalisation
We ran a workshop with the Gifting team, to think of ways how we might push our gifting ranges further, without committing to buying lots of new SKU’s. Given we are already a market place for cards, we wanted to explore becoming more of a market place for our gifts. 

We decided to time box a week out of our roadmap, to define the desired UX, build out a plan for the technical implementation and have a series of prioritised tickets ready to bring into our sprint in Q2.
App Migration
thortful | Retention | App
Working as lead designer and supporting the App's Product manager to help grow our apps. The goal for this project was to migrate 3% of web customers over to our app native platforms. Using various on site tactics, we looked at building an experimentation plan to see what was most effective as moving customers across.
